I’ve been noticing in a lot of marketing documents and websites of mutual fund companies in India that they wrongly use indefinite articles – ‘a’ or ‘an’.
An example of this is the picture above. I’ve pointed out the error in a screenshot of the homepage of Canara Robeco (http://www.canararobeco.com/default.aspx).
It’s simple middle school grammar. Discussing indefinite articles, Gareth Rees mentions in BBC Learning English (http://www.bbc.co.uk/worldservice/learningenglish/language/askaboutenglish/2010/06/100622_aae_indefinite_articles_pron.shtml) to ‘use “a” before a word that begins with a consonant sound, and “an” before a word that begins with a vowel sound. This means that the important thing is not how we spell and write the word, but how we say the word.’
Therefore, the correct usage is ‘an’ SIP.
As a concerned customer of mutual fund companies, I hope fund managers are not recruited through a process similar to the one they use to recruit content-writers/copywriters.